Differences in delivering customer service across different organizations
Differences in delivering customer service across different organizations
Differences in Delivering Customer Service Across Different Organisations
Private Sector Organisations
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Diverse customer expectations: Private sector organisations typically face a variety of customer expectations because their market segments often vary.
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Profit driven customer service: Maximising profits is the primary goal. Therefore, their customer service strategies often focus on boosting sales and retaining customers.
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High competition: In the private sector, the level of customer service can form a significant part of their competitive advantage.
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Customer loyalty programs: Due to intense competition, private companies may also use loyalty programs to retain customers.
Public Sector Organisations
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Standardised service delivery: Services are typically standardised to reach a wider population and maintain equality.
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Citizen driven customer service: The main aim is to serve citizens effectively and efficiently. They are, therefore, less profit-driven and more focused on service provision.
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Governmental regulations: The delivery of customer service in public sector organisations is usually regulated by the government ensuring all citizens have fair and equal access.
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Public accountability: These organisations have a higher level of accountability to their customers who are also the general public or taxpayers.
Voluntary Sector Organisations
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Donor and volunteer centric customer service: Organisations need to maintain good relationships with both donors and volunteers.
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Mission driven: Customer service operations are driven by the urgency and importance of their mission rather than profits.
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Dependence on goodwill: The quality of customer service can directly affect the level of donations and support received.
Co-operatives
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Member-focused customer service: Co-operatives primarily aim to serve and satisfy their members, who are also their customers.
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Democratic customer service operations: Members have a direct say in the operations of the co-operative, including customer service.
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Shared benefits: Any improvements in customer service directly benefit the members.