Design Theory

Design Theory Principles

Design and Market Influences

  • Design movements: Understanding various design movements such as Art Nouveau, Modernism, Postmodernism can provide inspiration and contextual understanding for your designs.

  • Market trends: Your design should consider the current market trends. Adaptability is a crucial factor for a successful design in the ever-changing market trends.

  • Target demographic: The design should cater to the needs, taste and affordability of the intended target audience.

  • Ergonomics: Ergonomics is all about designing products that fit the user physically and mentally. Consideration for human factors such as size, strength and cognitive ability should be integral to design.

Presentation Techniques

  • Sketching: Sketching is a quick and easy way of visualising an idea. It helps to refine design concepts before moving into more complex design software.

  • Technical drawings: These include plans, elevations and sections, and communicate the precise form, size, and manufacturing requirements of a product.

  • Computer-aided design (CAD): CAD software allows for more precise and detailed designs. It can also be used to create 3D models and prototypes.

  • Modelling: Physical models and prototypes help to identify design flaws or improvements that may not be evident in two-dimensional drawings or CAD models.

Materials and Technologies

  • Material selection: Choosing the right material depends on the functionality, aesthetic requirement, cost, sustainability etc. of the product.

  • New materials and technologies: Stay updated with the latest materials and technologies in design such as smart materials, additive manufacturing etc., and how they might be applied to your work.

  • Manufacturing processes: Understanding various manufacturing processes like moulding, casting, machining etc. is critical to determine how your design will be made.

Evaluation of Designs

  • User testing: Testing the design with users allows for vital feedback and can highlight any issues or improvements that need to be made.

  • Functional analysis: Evaluate whether the design meets the required functionality. Remember, form should follow function.

  • Aesthetics: A successful design balances aesthetics and functionality. Ensure to carry out aesthetic judgement against original design criteria.

  • Performance: Evaluate how well the design performs the task it was designed for. It should not only fulfill the task but should do so effectively and efficiently.