Design Communication

Defining Design Communication

  • Design communication is the systematic and coordinated expression of design ideas by using visual, verbal, and written mediums.

Visual Design Communication

  • Visual design communication encompasses the use of sketches, drawings, models and prototypes to convey design ideas.
  • Hand sketches can be quickly produced to share initial ideas and concepts.
  • CAD (computer-aided design) drawings provide a detailed and accurate representation of the product with measurements, and can show the product in 3D or different views (like top, side or front).
  • Models and prototypes offer a tangible and three-dimensional representation of the design. Prototypes allow for testing and user interaction.

Verbal Design Communication

  • Verbal design communication can occur during presentations and discussions. The designer explains the ideas, functionality, and features behind the product.
  • Good verbal design communication requires a clear voice, correct terminology, and the ability to answer questions and accept feedback.

Written Design Communication

  • Written communication involves the use of reports, emails, and design documentation to share and record information about the design.
  • Specifications outline the key requirements and constraints of a design.
  • Design reports provide insights into the design process, decisions made, testing results, and adjustments required.
  • Design briefs declare the problem to be solved, define the scope of the work, and set the design goals.
  • Instructions or manuals guide the user in assembling or operating the final product.

Importance of Design Communication

  • Effective design communication ensures that design intent is clearly understood by all stakeholders - manufacturers, clients, other designers, and end users.
  • It enables the discussion, evaluation, and improvement of design ideas.
  • It takes into account audience needs and the context of the communication.
  • Miscommunication or misunderstanding can lead to errors, impacting end product quality and user experience.

To succeed in design, good ideas are not enough. You must be able to communicate those ideas effectively. This means being proficient in visual, verbal, and written design communication.