Food innovation (health claims, functional foods, novel foods, new product development)

Food innovation (health claims, functional foods, novel foods, new product development)

Food Innovation

Health Claims

  • Understand the term health claims, which refers to statements made by food manufacturers about the health benefits provided by their products.
  • Realise the importance of accurate and evidence-supported health claims for informed dietary choices.
  • Recognise the purpose of health claims in advertising and product labelling, often used to sway consumer choices towards specific products.

Functional Foods

  • Acquaint with functional foods, which are foods enhanced with additional nutrients or health-promoting substances.
  • Examples of functional foods include probiotic yoghurts and fortified breakfast cereals.
  • Learn the distinguishable difference between naturally occurring nutrients and ones that are added during food processing.

Novel Foods

  • Become familiar with the concept of novel foods which are foods not widely consumed within the EU before May 1997.
  • Novel foods include newly developed, innovative foods (like plant-based meat alternatives), foods produced using new technologies (such as genetically modified foods) and traditional foods from non-EU countries (like chia seeds).
  • Appreciate the stringent safety measures and evaluations that novel foods must undergo before being introduced into the market.

New Product Development

  • Absorb the steps involved in new product development including conceptualisation, product design, testing, and market launch.
  • Understand how market research influences new product development in terms of the types of products created and their corresponding health claims.
  • Recognise that consumer trends, nutritional guidelines, and food regulations all play a role in the new product development process.