German-Speaking Society: Youth Culture: Fashion and Trends, Music,Television (Jugendkultur: Mode, Musik und Fernsehen)

Youth Culture in German-speaking Society

  • Youth culture in German-speaking countries is vibrant and diverse, reflecting broader societal trends, historical developments, and global influences.

  • Fashion often serves as a way for young people to express their identities, affiliations, and values. Trends often originate from urban areas, spreading through social media and the influence of celebrities and influencers.

  • Streetwear is highly popular, characterised by casual, comfortable pieces often inspired by skate and hip-hop culture. Brands like Adidas and Puma, both originating from Germany, have a significant impact.

  • There is a growing focus on sustainable fashion, aligning with German-speaking society’s prevalent environmental consciousness. This interest has given rise to numerous initiatives promoting second-hand shopping, recycling, and ethical production.

  • Festivals, particularly music festivals, have a significant influence on fashion, with tailored outfits and costumes a common feature.


  • Germany plays a prominent role in the European music scene, particularly in electronic music, with its techno and house scene recognized globally.

  • German-language music is increasingly popular, across a range of genres. The Rapper phenomenon in recent years is a significant aspect of modern German music, with artists such as Capital Bra and Rammstein gaining international fame.

  • Music festivals, like Rock am Ring and Wacken Open Air, are particularly popular and attract global audiences.


  • Television remains a major form of entertainment and source of information, although digital media and online streaming platforms are increasing in popularity.

  • A variety of informative and entertainment oriented programming exist, ranging from news broadcasts and documentaries to reality TV, chat shows, and soap-operas.

  • TV shows can greatly influence trends and fashion through popular characters and storylines, which often mirror societal issues and attitudes.

Media Representations of Youth Culture

  • Representations of youth culture in media can be both positive and negative, often shaped by societal attitudes, biases, and concerns.

  • In some instances, youth culture is portrayed as innovative, creative and driven. However, in other contexts it’s viewed as rebellious, non-conformist, or problematic.

  • The influence of digital media, particularly social media, has significantly shaped youth culture and patterns of communication. Consequently, it has also influenced youth representations in the media.

Impact of Youth Culture on Society

  • Youth culture can reflect and shape societal norms, values, and attitudes. The trends, music, and television preferences of German-speaking youth are instrumental in driving cultural change and innovation.

  • Negative views around youth culture can often stem from generational differences or misunderstandings, contributing to stereotypes and tensions.

Overall, understanding youth trends, fashion, music and television in German-speaking societies offers deeper insights into cultural dynamics, societal norms, and intergenerational relations.