The Supply Chain
Understanding the Supply Chain
- The supply chain comprises of all parties involved, directly or indirectly, in fulfilling a customer request.
- It includes manufacturers, suppliers, transporters, warehouses, retailers, and customers.
- The main operations of a supply chain are product development, marketing, operations, distribution, finance, and customer service.
- Supply chain management (SCM) involves the active management of supply chain activities to maximise customer value and achieve a sustainable competitive advantage.
Components of Supply Chain
- Raw materials procurement: These are the basic ingredients used in the production process.
- Manufacturing and production: This involves converting raw materials into finished goods.
- Storage and inventory control: This comprises storing and closely tracking and controlling inventory.
- Distribution: This is the process of delivering the finished goods to the markets.
- Customer service: Post-sales service and support to customers.
Importance of Supply Chain Management
- SCM dramatically increases the visibility of information flowing through the supply chain.
- Effective SCM can lead to cost reductions and increased profitability.
- Improvement in delivery and fulfilment speed, delivering right products to the right location at the right time.
- Enhanced customer satisfaction and service, which improves customer trust, leading to increased sales.
Components of Supply Chain Management
- Planning: Choosing the best products, establishing the best supply chain, and predicting future requirements.
- Sourcing: Picking the suppliers that will deliver the goods and services needed to create the products.
- Making: Manufacturing the product, testing it, packaging it, and scheduling its delivery.
- Delivering (logistics): Coordinating the receipt of orders from customers, developing a network of warehouses, selecting carriers to get products to customers, and setting up an invoicing system.
- Returning: Receiving defective and excess products from customers and addressing customer queries.
Risk Management in Supply Chain
- Supply chain disruptions can pose a major threat to business operations.
- Risk management involves identifying these risks and coming up with strategies to mitigate them.
- Strategies may include diversifying supply sources, boosting stock levels and implementing a robust business continuity plan.
Supply Chain Efficiency vs Responsiveness
- Supply chain efficiency is about cost minimisation and streamlining operations to ensure maximum productivity.
- Supply chain responsiveness is about being flexible and adapt to unforeseen changes in demand or supply patterns.
- The right balance between the two is crucial, depending on the business model and the nature of the demand for the products.