The Supply Chain

Understanding the Supply Chain

  • The supply chain comprises of all parties involved, directly or indirectly, in fulfilling a customer request.
  • It includes manufacturers, suppliers, transporters, warehouses, retailers, and customers.
  • The main operations of a supply chain are product development, marketing, operations, distribution, finance, and customer service.
  • Supply chain management (SCM) involves the active management of supply chain activities to maximise customer value and achieve a sustainable competitive advantage.

Components of Supply Chain

  • Raw materials procurement: These are the basic ingredients used in the production process.
  • Manufacturing and production: This involves converting raw materials into finished goods.
  • Storage and inventory control: This comprises storing and closely tracking and controlling inventory.
  • Distribution: This is the process of delivering the finished goods to the markets.
  • Customer service: Post-sales service and support to customers.

Importance of Supply Chain Management

  • SCM dramatically increases the visibility of information flowing through the supply chain.
  • Effective SCM can lead to cost reductions and increased profitability.
  • Improvement in delivery and fulfilment speed, delivering right products to the right location at the right time.
  • Enhanced customer satisfaction and service, which improves customer trust, leading to increased sales.

Components of Supply Chain Management

  • Planning: Choosing the best products, establishing the best supply chain, and predicting future requirements.
  • Sourcing: Picking the suppliers that will deliver the goods and services needed to create the products.
  • Making: Manufacturing the product, testing it, packaging it, and scheduling its delivery.
  • Delivering (logistics): Coordinating the receipt of orders from customers, developing a network of warehouses, selecting carriers to get products to customers, and setting up an invoicing system.
  • Returning: Receiving defective and excess products from customers and addressing customer queries.

Risk Management in Supply Chain

  • Supply chain disruptions can pose a major threat to business operations.
  • Risk management involves identifying these risks and coming up with strategies to mitigate them.
  • Strategies may include diversifying supply sources, boosting stock levels and implementing a robust business continuity plan.

Supply Chain Efficiency vs Responsiveness

  • Supply chain efficiency is about cost minimisation and streamlining operations to ensure maximum productivity.
  • Supply chain responsiveness is about being flexible and adapt to unforeseen changes in demand or supply patterns.
  • The right balance between the two is crucial, depending on the business model and the nature of the demand for the products.