Enterprise, Business Growth and Size
Enterprise, Business Growth and Size
Enterprise
- Enterprise refers to the process of identifying new business opportunities and bringing together the resources needed to take advantage of them.
- Entrepreneurs are individuals who spot opportunities and take calculated risks to start up new businesses, usually driven by the goal to make profits.
- The role of entrepreneurs includes generating business ideas, raising finance, employing personnel and marketing goods or services.
- The qualities of a successful entrepreneur include creativity, resilience, adaptability, leadership skills, and risk tolerance.
Business Growth
- Business growth involves increasing the scale and scope of a company’s operations.
- This growth can be achieved through several methods including internal growth (through increased sales or market share) and external growth (through mergers, acquisitions, or joint ventures).
- The advantages of business growth can include cost-efficiencies, increased market share, and economies of scale. Disadvantages may comprise of risks of over-expansion, increased managerial complexities, and potential diseconomies of scale.
- The Ansoff Matrix is a strategic planning tool used to evaluate and manage the growth strategies of a business - product development, market penetration, market development, and diversification.
Business Size
- The size of a business can be measured in various ways including number of employees, sales turnover, asset value, or market share.
- Micro businesses are small scale operations with less than 10 employees, small businesses usually employ between 10-49 employees, medium-sized businesses employ between 50-249 employees, and large businesses employ more than 250 employees.
- Large size can bring about advantages like economies of scale, bargaining power with suppliers, and ability to attract high-quality employees owing to better career opportunities and salaries.
- However, large size can also lead to potential issues like difficulties in maintaining effective communication, challenges in control and coordination, and risk of diseconomies of scale.
Impact on Stakeholders
- Stakeholders of a business comprise of individuals and groups who have an interest in the business operations – shareholders, employees, customers, suppliers, government, and the community.
- Business decisions and changes in business size or growth can significantly impact stakeholders. For example, growth might bring about more job opportunities (benefiting employees and community), or could possibly lead to redundancies (adversely impacting employees).
- Stakeholder management involves considering the needs and interests of each stakeholder group effectively for smooth business operations.
Remember, in an examination context, providing specific examples to illustrate your points can be beneficial.