Applying design thinking and creative problem-solving methods

Applying design thinking and creative problem-solving methods

Applying Design Thinking

  • Understand that design thinking is a human-centred problem-solving method that takes into account user needs alongside technological possibilities and economic viability.
  • Appreciate that design thinking emphasises empathy for the user, and incorporates a deep understanding of user experiences and contexts into design solutions.
  • Grasp the five phases of the design thinking process: Empathise, Define, Ideate, Prototype, and Test.
  • Understand that the empathise phase involves developing an understanding of the user’s needs, primarily through observation and engaging directly with users.
  • Recognise that the define phase involves interpreting findings from the empathise phase to define the problem from the user’s perspective.
  • Know that ideate is the process of coming up with a range of creative solutions to the defined problem. Brainstorming is a frequently used method in this stage.
  • Appreciate that the prototype phase involves creating quick and simple versions of your solutions to the problem, to see if your ideas work in practice.
  • Understand that the test phase involves getting feedback from users on your prototypes, to help further refine and improve your solutions.
  • Remember that these stages are not always linear. Design thinking allows for a level of flexibility and iteration, meaning stages can overlap and repeat as the process evolves.

Implementing Creative Problem-Solving Methods

  • Understand that creative problem-solving is a process that uses creativity, innovation and intuition to find solutions to complex design problems.
  • Grasp the four steps of the creative problem-solving method: Clarify, Ideate, Develop, and Implement.
  • Recognise that the clarify step involves defining the problem, understanding its context and constraints, and recognising available resources that can be applied to the solution.
  • Understand that the ideate step shares similarities with design thinking, and is all about generating a wide range of possible solutions to the problem.
  • Realise that develop is the stage where you assess the ideas generated to identify the most promising ones, further refine them, and develop plans to implement them.
  • Consider that in the implement stage, you will put the plan into action, monitor the effectiveness of the solution, and revise it if necessary.
  • Remember that creative problem-solving is a dynamic process where each step informs and shapes the next, allowing for adjustments and improvements along the way.

By effectively applying design thinking and creative problem-solving methods together, you can cultivate unique insights and innovative solutions, highly valued in graphic communication.