Effective visual research techniques (gathering inspiration, mood boards, reference images)

Effective Visual Research Techniques

Understand the importance of conducting visual research as part of the design process - it helps to identify trends, keep up-to-date with industry changes and inspire new ideas.
Start by defining the scope of visual research to stay relevant and focused; clearly identify what information you need to collect.
Use different online and offline resources, such as publications, design websites, social media, galleries and exhibitions, to gather visual inspiration.

Gathering Inspiration

Constantly observe the surroundings for fresh inspirations; even everyday objects and scenarios can spark creative ideas.
Explore other design disciplines - photography, architecture, fashion or product design can offer valuable cross-disciplinary inspirations.
Establish a regular practice of recording ideas, thoughts, and inspiration in a design journal or sketchbook.
Harness digital platforms like Pinterest, Instagram, or Behance to explore global design trends and collect inspiring visuals.

Creating Mood Boards

Define what the mood board aims to communicate. It could be colour palette, typography, style, atmosphere or overall visual direction for a project.
Select images, textures, colours, and compositions that reflect this vision.
Experiment with layouts - placing images in different arrangements can drastically affect the mood and tone of the mood board.
Reflect on the created mood board; ensure it effectively communicates the intended visual direction.

Collecting Reference Images

When researching specific elements like a type of layout or graphic style, collect reference images that exemplify these elements.
Organise and categorise reference images for easy retrieval; it could be based on their colour scheme, style, typography etc.
Analyse reference images to understand what makes them successful and how their elements can be adapted to your work.
Regularly update your library of reference images; it not only helps to brainstorm and iterate on ideas but also evolves as a personal design resource over time.

Remember, visual research is an ongoing process integral to design development. Cultivating this skill provides a solid foundation for innovative design thinking and ensures a consistent pool of fresh ideas. Stay curious, explore broadly, and continue refining your visual language.