Demonstrating awareness of the purpose and audience in writing

Awareness of Purpose in Writing

Develop an apparent clarity of purpose in your writing. Are you trying to persuade, inform, or entertain? Sometimes, you might be doing a mix of these.
The style, content, and structure of your writing should align with its purpose. For instance, an argumentative article would require clear reasoning and evidence.
Be aware of your central message or theme and ensure your writing reinforces this at key points.
Use the purpose to guide your choice of language and tone. A piece crafted to entertain might make use of humour and informal language, while one to inform may adopt a more formal tone.
Remember that your purpose should guide the deepest level of your writing, not merely the surface structure. It’s not just a matter of picking an appropriate genre; it’s also a matter of shaping your content to achieve your purpose.

Writing With an Awareness of Audience

Take time to understand the audience for your writing. Who are they? What are their interests and concerns? This understanding will help guide your approach.
Alter your language, style, and tone to suit your audience. A younger audience might appreciate casual language and graphic descriptions, while a more sophisticated audience might prefer complex sentence structures and nuanced arguments.
Address your audience directly where appropriate. Engage them with rhetorical questions, direct appeals, or by presenting information tailored to their needs or interests.
Be mindful of any cultural sensitivity that might be relevant to your audience. This extends to things like idioms, allusions, and any other elements that could be perceived differently by distinct demographic groups.
Bear in mind that your understanding of your audience should influence more than just your style. It should also shape your content, organisation, and other aspects of your writing.

By treating your purpose and audience as key considerations throughout the writing process, you can create a piece that resonantly speaks to those who read it.