Identify the purpose of a text and any bias or persuasion

Identify the purpose of a text and any bias or persuasion

Identifying the Purpose of a Text

  • Start by understanding what the purpose of a text is. It could be informative, persuasive or intended to entertain.
  • Look for clear indicators of the text’s purpose, such as the title, headings, or introductory statements.
  • Consider the audience the text is targeted at. Understanding the intended audience can provide insight into the aim of the text.
  • Analyse the text type (for example, is it a newspaper article, blog post, formal report, or advertisement?). Different types of texts generally have different primary purposes.

Recognising Bias and Persuasion

  • Be aware of any bias. Bias can appear in the presentation of facts, framing of issues, or selection of sources. Look out for one-sided views or lack of representation for opposing views.
  • Pay attention to language use. Words that express strong positive or negative connotations often indicate bias.
  • Consider whether the text is trying to persuade you in some way. Persuasive texts are designed to change the reader’s ideas or actions.
  • Identify persuasive techniques, such as direct address, use of rhetorical questions, or emotive language. These are often used to sway the reader’s opinion.

Reflect on the Text’s Purpose and Bias

  • After identifying the purpose and any bias or persuasion, reflect on your own response to the text. Did you feel influenced or manipulated in any way?
  • Ask yourself how the bias or persuasion in the text affects its credibility. Biased texts may not provide a balanced or reliable perspective.
  • Be prepared to critically evaluate arguments made in the text, especially if they are biased or have persuasive elements.