Identify the purpose of a text and any bias or persuasion

Identifying the Purpose of a Text

Start by understanding what the purpose of a text is. It could be informative, persuasive or intended to entertain.
Look for clear indicators of the text’s purpose, such as the title, headings, or introductory statements.
Consider the audience the text is targeted at. Understanding the intended audience can provide insight into the aim of the text.
Analyse the text type (for example, is it a newspaper article, blog post, formal report, or advertisement?). Different types of texts generally have different primary purposes.

Be aware of any bias. Bias can appear in the presentation of facts, framing of issues, or selection of sources. Look out for one-sided views or lack of representation for opposing views.
Pay attention to language use. Words that express strong positive or negative connotations often indicate bias.
Consider whether the text is trying to persuade you in some way. Persuasive texts are designed to change the reader’s ideas or actions.
Identify persuasive techniques, such as direct address, use of rhetorical questions, or emotive language. These are often used to sway the reader’s opinion.

After identifying the purpose and any bias or persuasion, reflect on your own response to the text. Did you feel influenced or manipulated in any way?
Ask yourself how the bias or persuasion in the text affects its credibility. Biased texts may not provide a balanced or reliable perspective.
Be prepared to critically evaluate arguments made in the text, especially if they are biased or have persuasive elements.