Research and creation of media products

Understanding the Purpose and Audience for Media Products

Realising the importance of defining the purpose of a media product, be it to inform, to entertain, to publicise, or other objectives.
Comprehending the essential role of audience identification in shaping media products to cater to the taste, preferences, sensibilities, and demography of the target audience.

Conducting Effective Research

Understanding the methodologies of qualitative and quantitative research methods and when to use each.
Learning about primary research methods like interviews, questionnaires, focus group discussions, and field observations.
Familiarity with secondary research sources such as books, newspapers, online resources, statistical databases for information and data.
Knowing how to analyse and present research data in a meaningful way to contribute to the planning of your media product.

Brainstorming and Ideation Process

Learning effective brainstorming techniques for coming up with original, innovative, and creative ideas.
Developing the ability to analyse and critique ideas to refine the best ones suitable for your media product.
Understanding the practice of mood boarding to provide a visual direction, style, and tone for the media product.

Preparing Production Documents

Gaining proficiency in devising a project proposal and production schedule to outline your objectives, approach, and timescales.
Skills in crafting a clear, concise treatment document summarising the concept and strategy of the media product.
Learning to create a detailed script and storyboard to visualise individual scenes, narrative flow and technical aspects of shooting.

Legal and Ethical Considerations

Awareness of copyright laws, licensing, permissions, and fair use policy to avoid legal complications.
Understanding of ethical concerns such as representation, stereotypes, privacy, and the influence of media on audiences.
Complying with regulation and guidelines set by bodies like the Broadcasting Code of Ofcom, the Advertising Standards Authority (ASA), or the BBC Editorial Guidelines.

Evaluating the Finished Media Product

Prioritising testing and feedback from focus groups, test audiences, or peers to refine the media product.
Ability to conduct a critical self-evaluation of the finished product focused on areas of success and opportunities for improvement.
Learning the importance of documenting a reflective production diary to detail the journey of your product from concept to completion.

Remember, creating a successful media product is a journey that requires a blend of creativity, technical skills, and understanding of audience needs. Constant practice, critical analysis and keeping up with trends will help you improve your skills.