Design strategy – A Level Design and Technology Eduqas Revision

Design strategy refers to the systematic and coordinated approach taken to develop a product, system, or service.
It is an integral part of the design process that guides the actions and decisions regarding product development.
A design strategy takes into consideration the desired final outcome, the target audience, user needs, and the available resources.
Competitive analysis, market research, and user research are crucial components in devising a design strategy.
It helps in creating a roadmap to reach the project objectives and design a product that meets user needs and expectations.

At the initial stage, the problem or need is identified and evaluated. This usually comes from an external source, like a business need or a societal problem.
Next, research is conducted to gain insight into the problem and understand the target user. Research methods may include surveys, interviews, and studying existing solutions.
Based on the research results, a design brief is developed, outlining the project goals, requirements, and constraints.
The conceptualisation stage involves generating multiple ideas or solutions to the problem identified in the design brief. This aids in exploring different possibilities before settling on a final design.
In the development phase, the final design is chosen and its details are worked out.
In the implementation phase, the design is realised into a physical or digital product. This stage may involve prototyping, manufacturing, programming etc.
Finally, the outcome is evaluated, considering the satisfaction of user needs and the effectiveness of the solution.

A well-defined design strategy can help manage design processes and meet objectives effectively and efficiently.
It structures and guides the design process, making it straightforward and less ambiguous.
It ensures that the final product, system, or service meets user needs and aligns with marketplace trends and target user behaviour.
An effective design strategy ensures product sustainability by predicting user and market trends, anticipating the product lifecycle, and considering environmental sustainability.

User-Centred Design Strategy: focused on users’ needs, desires, and abilities. It involves users in the design process to create products that are relevant and user-friendly.
System Design Strategy: considers the design in the context of a larger system. It aims at creating a harmonious experience across various parts of the system.
Sustainable Design Strategy: focuses on environmental impact, creating products that are environmentally friendly and sustainable.
Inclusive Design Strategy: aims to create designs that are accessible and usable by as many people as possible, regardless of age, abilities, or circumstances.