Film: The Jungle Book (1967)

Overview of The Jungle Book (1967)

The Jungle Book is a classic animated film produced by Walt Disney Productions, based on the eponymous collective works by Rudyard Kipling.
It was released on October 18, 1967, it’s the 19th Disney animated feature film.
Directed by Wolfgang Reitherman, the film’s storyline follows the young orphan boy Mowgli as he navigates life in the jungle with the assistance of various animal friends.

The film is noted for its musical score by George Bruns, with songs written by Robert B. Sherman and Richard M. Sherman.
It was the last film to be produced by Walt Disney, who died during its production.
The project was a big risk for Disney, as it represented a significant departure from their traditional fairy-tale narratives.
The use of famous voice actors, including George Sanders, Sterling Holloway, and Phil Harris, was part of Disney’s strategy to attract a bigger audience.

The original release in 1967 attracted a large audience as expected by Disney.
It has been rereleased in theatres many times and has been issued in multiple home video formats.
The re-release in 1978 was even more successful than the original.
Its distribution on newer platforms such as Blu-ray and streaming websites like Disney+ has ensured continued popularity and profitability.

The Jungle Book was a box office success, earning over $23.8 million worldwide in its first release compared to its budget of $4 million, making it the most successful animated film up to that point.
Despite its commercial success, the film received mixed critical reviews. Some praised its music and charm, while others criticised its episodic narrative.
The film has had a significant cultural impact, leading to a live-action adaptation in 2016 and becoming deeply rooted in popular culture.

Its original release was during a time of significant societal change in America, challenging the traditional narrative and addressing ideas of independence and individualism.
The film’s concept of the “Law of the Jungle” can be seen as a reflection of society’s laws and norms, leading to various interpretations.

The film has universally appealing elements such as drama, adventure, and music. Thus it appeals to both young and old audiences alike.
The use of anthropomorphic animals characterises Disney’s brand identity and connection with its audience.
Despite the mixed critical reception, it has a lasting appeal to its audiences as evidenced by its continued popularity and cultural impact.

Disney used its established and popular brand as a marketing mechanism, through the use of famous voice actors and known musical styles.
There was extensive merchandise such as books, toys, posters and soundtracks released in association with the film.
The 1978 re-release was also a marketing strategy to attract new audiences and bring nostalgic older ones back to the cinema.