Man with the Golden Gun

Context and Background of “Man with the Golden Gun”

• “Man with the Golden Gun” is a famous James Bond film produced by Eon Productions.
• It was released in 1974, with Roger Moore in his second appearance as Bond.
• This film is the 9th in the series, directed by Guy Hamilton who had previously directed three other Bond films.

Purpose of “Man with the Golden Gun”

• “Man with the Golden Gun” serves primarily as entertainment, utilising action sequences, exotic locations, and dramatic plot lines.
• An important part of the broader James Bond franchise, it contributes to the continuation and development of the franchise’s narrative and character arcs.
• As a commercial film, it aims at attracting large audiences at the box office, generating revenue for the production company.

Audience of “Man with the Golden Gun”

• The film targets a broad audience range, appealing to both spectators of action films and dedicated James Bond fans.
• Its use of action, suspense and a touch of romance caters to both a male and female demographic.
• It is also tailored for audiences who enjoy espionage and thriller themes embedded within a clear narrative structure.

Representation in “Man with the Golden Gun”

• James Bond is presented as a heroic British spy, representing British resilience and wit.
• Villains are often represented as foreign or ‘other’, achieving a clear dichotomy between good and bad.
• The film presents a glamorised view of spy activity, with exotic locations, fast cars, beautiful women and advanced technology.

Media Language in “Man with the Golden Gun”

• The film uses fast-paced action sequences, dramatic music, and stunning cinematography to create suspense and excitement.
• Dialogue and scripting reinforce character traits, such as Bond’s charisma and bravery.
• Iconic James Bond themes, such as the opening gun barrel sequence and theme music, provide continuity and recognisability.

Industry and “Man with the Golden Gun”

• Produced by Eon Productions, a major player in the film industry, the film benefited from a high production value.
• The film was part of a well-established franchise, contributing to its commercial success.
• It advocated British values and culture globally, reaffirming the Bond franchise as a significant player in the cultural exchange through cinema.

Social/Cultural Context of “Man with the Golden Gun”

• The 70s context of the film reflects societal views of the period, including gender roles and East/West political tensions.
• The film presents a form of Britishness appealing at the time, wherein the country was coming to terms with its role post-Empire.
• The glamorous, fast-paced lifestyle of Bond offered an escape from the social and political upheavals of the 70s.