Manwiththegoldengun

Manwiththegoldengun

Identifying Information

  • “Manwiththegoldengun” is part of the James Bond film series. This film was released in 1974.
  • This mainstream, globally-distributed film was directed by Guy Hamilton, a highly experienced British director.
  • Key characters are James Bond (played by Roger Moore) and the antagonist, Francisco Scaramanga (played by Christopher Lee).

Genre

  • This film falls under the spy film sub-genre of the action genre.
  • The film includes common features such as car chases, secret agents, villains, and high-tech gadgets, which are typical in spy films.

Narrative

  • The narrative follows a binary opposition structure common to mainstream Hollywood cinema - Good (James Bond) against Evil (Francisco Scaramanga).
  • Uses Todorov’s narrative theory with a clear equilibrium, disruption, recognition of disruption, attempt to repair the disruption then new equilibrium.

Representations

  • Bond is represented as a hyper-masculine and dominant figure, reflecting the gender ideology of the 1970s.
  • Bond is also represented as an ‘ideal’ British individual which includes him being suave, sophisticated and represents British national identity.
  • Scaramanga is the villain in the narrative and he is foreign, reflecting the ‘Othering’ approach and xenophobic tendencies of media during this era.

Media Language

  • Frequent use of long shots and extreme long shots to exhibit luxurious and exotic locations.
  • Close-ups and medium shots are utilised to highlight character reactions and expressions, adhering to the rules in the ‘180-degree system’.
  • Non-diegetic sounds, like the theme song, are tailored to enhance the drama and action of the film.

Audience

  • The primary audience for the Bond films include male viewers in the age groups 15-50 due to its action content.
  • The Admiration Theory is in play, where audiences admire Bond who exhibits perfect masculinity - brave, confident and physically fit.

Industry

  • Released by Metro-Goldwyn-Mayer (MGM) and United Artists, the production companies, known for big-budget, popular films.
  • Produced by Albert R. Broccoli and Harry Saltzman, who had experience and reputation in the British film industry.
  • Part of a successful franchise that has historical and cultural significance, leading to extensive marketing, merchandise and tie-in products.

Context

  • Reflects the Cold War era, with mistrust of foreign elements and highlighting a strong British character.
  • The use of exotic locations in the film was appealing to audiences who were increasingly travelling abroad in the 1970s.
  • Represents changing gender politics with strong female characters, though they were secondary to Bond.