Pride Magazine

Profile of Pride Magazine

  • Pride Magazine is the leading lifestyle publication targeting black British women.
  • The publication was founded in 1991 by CEO Sherry Dixon.
  • The main content is usually of lifestyle, fashion, beauty, and cultural topics that cater to their specific audience.
  • It is considered as a platform for representation of black British women in mainstream media.

Target Audience

  • Pride magazine aims at black British women aged 25-45.
  • The median audience is typically middle class, professional women.
  • Pride magazine sees its audience as modern women who are keen to represent their community in wider society.

Distinctive Features

  • Pride magazine often features successful black celebrities and icons as front page features.
  • The regular sections include lifestyle, health, and finance advice alongside fashion and beauty tips.
  • The magazine celebrates diverse representation and cultural experiences of black British women.

Editorial Stance and Purpose

  • Pride’s editorial stance focuses on empowerment and aspiration of black British women.
  • Its purpose revolves around highlighting successful black women and providing its readers with a source of inspiration.
  • It provides a platform for dialogue on important cultural and social issues that concern its audience.

Style and Imagery Usage

  • Pride magazine uses vibrant imagery with a strong emphasis on high-quality fashion and beauty photography.
  • It favours bold, large headline fonts that capture attention and summarise content effectively.
  • The colour usage tends to be bright and varied, reflecting the diversity of its target audience.

Impact and Significance

  • Pride magazine has been instrumental in highlighting the concerns, experiences, and achievements of black British women.
  • It has played a significant role in representing diversity and encouraging positive conversations around race and culture in the UK.
  • The magazine has provided a platform for black artists, creatives, and entrepreneurs, giving them the recognition often lacking in mainstream media.

Advertisement Strategy

  • Ads in Pride are carefully chosen to cater to its middle-class, professional audience.
  • There are plenty of beauty and fashion related ads, along with those from lifestyle brands and financial institutions. They align well with the content and reader interests.
  • The magazine often features ad campaigns promoting black-owned businesses.