Unseen Products

Understanding ‘Unseen Products’

• ‘Unseen Products’ refers to media materials that aren’t specifically studied as part of the set products.
• These could range from films, TV shows, advertising campaigns, websites, magazines, radio shows etc.
• They can manifest in any media form: print, e-media, broadcast etc.

Analyzing ‘Unseen Products’

• Familiarity with media theories and frameworks will assist in analysing unseen products.
• Social/Cultural contexts and production and industry factors should be considered.
• A comprehensive understanding of the key concepts of media studies, viz., language, representation, industries, audiences would be invaluable.

Application of Media Studies Concepts

• To validate observations, incorporate media terminology (e.g., mise-en-scene, semiotics, intertextuality).
• Analyze how media language and conventions are used to create meaning.
• Examine representations and their potential impact on audiences.
• Consider the influence of economic factors (e.g., financing, distribution, marketing).

Comparing ‘Unseen Products’ to ‘Set Products’

• Drawing comparisons between ‘unseen products’ and ‘set products’ can showcase understanding of media concepts.
• Comparisons should focus on similarities or differences in representation, media language, or the way audiences are positioned.

The Exam Context

• Questions on ‘unseen products’ often require analytical and evaluative skills.
• They may involve comparing an unseen product to a learned set product.
• Use as much specific detail as possible from the unseen product to support your points.

Revision Tips

• Practice with different media products to enhance familiarity and analysis skills.
• Be updated on current affairs as well as media and cultural trends.
• Develop proficiency in linking media theories and frameworks to unseen products.