Quality Street

Context and Background of Quality Street

  • Quality Street is a popular brand of assorted chocolates, produced by Nestle.
  • It was first introduced in 1936 by Halifax confectioner, John Mackintosh.
  • The name ‘Quality Street’ is taken from a play by J. M. Barrie (author of Peter Pan).

Purpose of Quality Street

  • The main purpose of Quality Street is to be a consumer product; they are sought after, particularly during festive seasons.
  • As a well-known brand, it serves as a representation of Nestle’s performance and reputation.

Audience of Quality Street

  • Quality Street has a wide range of audience due to the diversity in its package.
  • They are frequently bought for sharing, therefore can cater to families, office environments, gatherings etc.
  • Often gifted during festive events like Christmas, making it popular across age groups.

Representation in Quality Street

  • The purple wrapper of Quality Street has become iconic and instantly recognisable.
  • Each wrapper colour and design stands for a different type of sweet, allowing consumers to pick their favourite ones.
  • The packaging design of Quality Street often brings about a sense of nostalgia and tradition, especially around Christmas time.

Media Language in Quality Street

  • Quality Street makes use of colourful packaging and diverse choice of sweets to attract consumers.
  • Adverts and marketing campaigns for Quality Street often emphasise on sharing and the festive spirit.
  • Media language used is easy to understand and appealing, with simple messages promoting enjoyment and indulgence.

Industry and Quality Street

  • Nestle, the producer of Quality Street, is a major global player in the confectionery industry.
  • Quality Street is produced on a mass scale and is widely available.
  • The brand has adopted sustainable packaging in an effort to reduce environmental impact.

Social/Cultural Context of Quality Street

  • Quality Street has a strong link with British culture, particularly during Christmas time.
  • It represents a tradition for many British households during festive periods.
  • Over time, it has evolved to meet changing societal values, such as the recent move towards sustainable packaging.