Mandatory Question: Consideration of Target Market/Audience
Mandatory Question: Consideration of Target Market/Audience
Understanding Target Market/Audience
- Understand the distinction between a target market and an audience in the context of art and design.
- Identify the characteristics which define different target markets and audiences, such as age, lifestyle, and personal interests.
- Understand the importance of considering the target market/audience right from the initial stages of creating an artwork or design.
Tailoring Artwork/Design to the Target Market
- Learn to make informed choices about the style, theme, and medium of a piece based on the intended target market/audience.
- Understand the role of market research in identifying the preferences and tastes of your target market/audience.
- Reflect on the balance between catering to the target market/audience and maintaining artistic authenticity.
Communicating with the Target Market/Audience
- Recognise how different pieces of art or design communicate with their target market/audience.
- Develop techniques for creating art that communicates effectively and resonates with the identified target market/audience.
- Discuss how the communication with the target market/audience can be both direct (through the artwork/design itself) and indirect (through marketing and promotional strategies).
Feedback and Adaptation
- Understand the value of soliciting feedback from the target market/audience and adapting your work in response.
- Examine examples of artists and designers who have successfully adapted their work based on audience feedback.
- Discuss the potential challenges and ethical considerations associated with adapting art to cater to a wider audience.
Ethical Considerations and Authenticity
- Reflect on the ethical considerations associated with tailoring one’s artwork/design to a specific target market/audience.
- Familiarise yourself with the debate over commercialisation vs authenticity in art and design.
- Discuss different perspectives on the extent to which artists and designers ought to cater to the tastes and preferences of their target market/audience.