Techniques for interpreting the natural and historic environment

Interpretive Media Techniques

Interpretive panels: Used extensively in nature reserves and historical sites. They typically include text and images to describe points of interest and are designed for easy reading.
Leaflets and brochures: These small, fold-up pieces of paper provide concise information about a site. They often have a map and can be kept as a memento.
Guided tours and talks: Involves an interpreter or guide describing the environment and its features through a pre-planned route or talk.

Virtual Interpretation Techniques

Apps and online guides: In the digital age, interactive applications on smartphones or websites can offer individualised tours and detailed information about sites.
Interactive virtual tours: They involve creating a video or a three-dimensional experience of the site for people to explore independently.
Social Media: Used to provide updates, photos or videos of the area, some platforms may also allow followers to interact and share their experiences.

Techniques Utilising Local Culture or Art

Public art: Sculptures or murals can interpret an area’s history, wildlife, or themes.
Storytelling and theatre: Performances can be both fun and informative, translating complex or abstract ideas into easily understood stories.
Local traditions and customs: Community fairs, craft markets, and folk performances can convey a strong sense of locality and heritage.

Implementing Successful Interpretation Techniques

Accuracy: The aim is not to confuse or mislead but to provide correct and useful information.
Simplicity: The aim is to inform and educate so make sure your interpretation is easy to understand.
Interactiveness: Engage the target audience by making your interpretation interactive and engaging.
Targeted: Consider your target audience and tailor your interpretation accordingly.
Adaptability: Consider weather, time of year and visitor numbers. A good interpretation should work in different contexts.

Assessing Effectiveness of Interpretation Techniques

Visitor Surveys & Feedback: Ask visitors directly about their experience and any suggestions they have.
Observations: See how visitors interact with your interpretive techniques and whether they seem engaged or confused.
Revisit Rates: If visitors return or recommend the site to others, the interpretation is likely effective.
Behaviour Change: If visitors behave differently after interacting with an interpretation (e.g. recycling more, touching artefacts less), the interpretation has been effective.