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Level 3 Creative Media Practice BTEC
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Level 3 Creative Media Practice BTEC
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Level 3 Creative Media Practice BTEC
– Topics
Media Audiences
Audience engagement and interaction
Market research and audience feedback
Audience profiling
Active/passive audiences
Reception studies
Cultivation theory
Uses and gratifications
Audience theory
Media Industries
Industry trends and future developments
The impact of digital technologies
Media convergence
Intellectual property
Regulation
Advertising, marketing, and branding
Ownership and control
Media Representations
Target audience
Genre and narrative conventions
Ideology
Representation of reality
Stereotypes
Semiotics
Media language
Optional Units (topics can vary depending on the institution)
Motion graphic design
Sound editing and design
Film and video editing
Photography
Mobile app development
Animation
Desktop publishing and graphic design
Games design
Web-based media production
Radio Production
Television Production
Film Production
Developing Digital Media Skills
Personal and Professional Development
Understanding the media freelance market
Networking and portfolio creation
Development of personal and professional skills and attributes
Skill sets required for different roles
Career pathways in the media industry
Post-production Portfolio
Publishing and distribution
Colour grading
Visual effects
Sound design
Editing techniques
Pre-production Portfolio
Risk assessment
Scheduling, budgeting
Storyboarding
Scriptwriting
Pitching proposals
Researching and planning
Ideas generation
Production Portfolio
Problem-solving during production
Employing relevant techniques
Developing practical media production skills in one or more areas such as: