Career pathways in the media industry

The media industry is a dynamic and varied sector, with numerous potential career paths.
The range of positions includes roles in film and television, radio, journalism, public relations, advertising, and new media (digital and social media).
It’s crucial to understand that many job roles require specialised skills and knowledge, often demanding a strong creative aptitude and technical abilities.

Jobs in film and television can range from directing, editing, producing, scriptwriting to more technical roles like camera operation and sound engineering.
Individuals can start in entry-level positions (like runners) and progress to more senior roles.
Freelancing is common in this field, where a person is self-employed and hired for specific projects.

Presenting, reporting, producing, and editing are a few roles in the radio industry.
In Journalism, roles range from being a reporter, an editor, a foreign correspondent, or a photojournalist.
Professionals in these areas need strong communication skills, the ability to work to deadlines, and a good understanding of current affairs.

In advertising, individuals might work as copywriters, art directors, account executives, or media planners.
Careers in public relations include roles as PR officers, communications managers, or event organisers.
These roles often involve creating persuasive communications and managing relations with stakeholders.

New media opens up roles in web design, digital marketing, content management, and social media management.
Roles in this field require excellent knowledge of online trends and digital platforms.
There can be a greater opportunity to work remotely or on a freelance basis in new media roles.

Networking in the media industry, online and offline, can lead to job opportunities and collaborations.
Most roles in the media industry value experience as well as qualifications. Therefore, work experience, placements, and internships are crucial.
It’s also important to continually upskill and remain adaptable due to technological advancements and industry trends.
Having a portfolio that showcases one’s work can be instrumental in securing roles in the media sector.