Ideas generation

Ideas Generation

Understanding Ideas Generation

  • Ideas Generation is the process of creating, developing and communicating new ideas.
  • The process may start with a spark of creativity or a problem that needs a solution.
  • The aim is to come up with new and original concepts that will be the central to your end media product.

Importance of Ideas Generation

  • Ideas Generation is the foundation of all creative media projects.
  • It’s the stage where you think about what you want to communicate or what story you want to tell.
  • Many different creative disciplines rely on Ideas Generation, from film and television to graphic design and music production.

Techniques for Generating Ideas

  • Brainstorming: Creating a list of ideas without worrying about their quality.
  • Mind Mapping: A visual technique where you start with a central idea and branch out to related concepts.
  • Scamper Technique: Asks questions about Existing Products to generate new ideas. Scamper stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange.

Documenting Ideas

  • Once you have your ideas, you must record them in a way that makes them easy to reference and develop.
  • This could be through sketches, written notes, mood boards, or digital files.
  • Make sure to back up and/or organise these resources effectively so that they remain accessible and understandable throughout your project.

Evaluating Ideas

  • The process of judging the worth or potential of your ideas.
  • Factors in evaluation could include feasibility, resources, originality, and potential impact.
  • Gives a base to choose which ideas to develop further and which ones to discard.

Challenging in Ideas Generation

  • Finding ideas that are both interesting and feasible can be a big challenge.
  • It’s normal for many initial ideas to be flawed or impractical. Do not get discouraged!
  • Some people might find it challenging to think creatively or come up with a large number of ideas; repeating the process or working in groups might help to overcome this.