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Level 3 Travel and Tourism BTEC International
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Level 3 Travel and Tourism BTEC International
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Level 3 Travel and Tourism BTEC International
– Topics
Adventure Tourism and Recreation (Optional)
Adventure tourism providers and support organizations
Risks and safety measures in adventure tourism and recreation
Market segments and trends in the adventure tourism sector
Adventure tourism and recreation products and services
Customer Service in Travel and Tourism
Communication channels in customer service
Methods of dealing with customer complaints
Roles and responsibilities of customer service staff
The importance of communication in customer service
Customer service principles and standards
Events, Conferences, and Exhibitions (Optional)
Marketing and promotion of events
Planning, staging, and evaluating events
Roles and responsibilities within event organizations
Types and purposes of events, conferences, and exhibitions
Global Destinations
Key features and attractions of global destinations
Using maps, atlases, and globes
Time zones and international datelines
The climate of travel and tourism destinations
Major world geographical features
Principles of Marketing in Travel and Tourism
Marketing campaigns for travel and tourism organizations
Market segmentation and targeting
The marketing mix
Marketing research methods
Marketing principles in travel and tourism
Responsible Tourism
The role of organizations in promoting responsible tourism
Tourism policies and legislation
Sustainable tourism development
Environmental, economic, and socio-cultural impacts of tourism
The concept of responsible tourism
The World of Travel and Tourism
Key trends and factors affecting travel and tourism
The history and development of travel and tourism
Travel and tourism organizations
Travel and tourism customers
Types of travel and tourism providers
Travel and tourism terminology
Tourism in Rural Areas (Optional)
Rural tourism policies and strategies
Market segments and trends in rural tourism
Benefits and challenges of rural tourism
Development and management of rural tourism
Types and characteristics of rural tourism
Travel and Tourism Operations
Travel and tourism support services
Visitor attractions and leisure venues
Accommodation types and suppliers in travel and tourism
Transport options and suppliers in travel and tourism
Planning and managing travel itineraries