Market segments and trends in the adventure tourism sector

Solo Travellers: This group includes individuals who take part in adventure tourism alone. They often prefer freedom and flexibility, and may engage in activities like trekking, mountaineering, and river rafting.
Family Adventure Travellers: Includes families who take part in adventure activities together. These experiences often focus on education, bonding, and collaboration amongst family members. Services may incorporate elements of eco-tourism or wildlife safaris.
Group Adventure Travellers: Comprising organised groups, usually guided by tour operators. Focus is often on camaraderie and shared experiences. Activities can range from leisurely hikes to more challenging expeditions like white-water rafting or caving.
Senior Adventure Travellers: This segment often opts for softer adventure activities that pose less risk but still provide thrill and excitement. Walking tours, nature treks, and wildlife spotting are quite popular within this sector.
Adventure-honeymooners: Couples seeking adventure as a part of their honeymoon, be it sailing, diving, or remote trekking.
Corporate Adventure Travellers: Comprises corporations using adventure tourism for team-building exercises, incentives, or corporate retreats. Often includes activities like group hikes, abseiling, or orienteering.

Sustainable and Eco-adventure Tourism: This trend focuses on preserving nature and minimising negative impacts. Activities include wildlife conservation expeditions, responsible hiking, and eco-camping.
Wellness and Adventure Tourism: Combines elements of physical adventure activities with wellness practices like yoga, meditation, and health-focused retreats.
Extreme Sports Tourism: An increasing number of tourists are drawn to high-thrill activities such as sky-diving, paragliding, and bungee jumping.
Cultural Adventure Tourism: This incorporates immersive cultural experiences into adventure tourism; for example, rural homestays, tribal arts workshops, or traditional food exploration.
Micro-Adventures: This trend promotes local, inexpensive, and short-term adventure activities to cater to those with limited time or budget.
Luxury Adventure Travel: This growing trend focuses on providing adventurous experiences without compromising comfort and luxury, such as glamping in exotic locations or private wildlife safaris.
Adventure Tourism App Tech: Technological advancements such as smartphone apps and virtual reality have entered the adventure tourism space, improving the ease and safety of planning and undertaking adventure travel.