Design Mix

  • The design mix refers to the combination of features considered in the creation of a product. This includes aspects like function, aesthetics, and economic manufacture.

  • Function involves how the product works or the service it provides. The design of the product is crucial in determining its functionality.

  • Aesthetic design pertains to how the product looks. This can play a crucial role in attracting consumers and setting the product apart from the competitors.

  • Economic manufacture is the cost of producing the product. The design should take into consideration the cost of production to ensure profitability.

  • The design mix is a key element of the marketing mix - a well-designed product can influence a consumer’s purchase decision, complement the product’s promotion, and reflect the brand’s positioning.

  • Implementing a successful design mix can lead to a product’s commercial success - a functionally sound, aesthetically pleasing, and economically viable product is likely to be popular amongst consumers, leading to increased sales and profits.

  • Businesses need to consider the target consumer segment and the intended price range of the product while developing the design mix. Different segments may place varying emphasis on the function, aesthetics, or economic manufacture of a product.

  • The stages of product development, starting from idea generation to product launch, can also be influenced by the design mix. The product may undergo several iterations during these stages to align with the intended design mix.

  • It’s important to note that the different elements of the design mix need to be balanced - a product that works well but is not aesthetically pleasing, or one that is beautiful but too expensive to produce, will not prove successful in the market.

  • Continuously updating and improving the design mix in response to changes in consumer preferences, market trends, competitor actions, and technological developments is essential for maintaining the popularity and profitability of the product.

  • The concept of design mix also extends to services - the design of the service process, the physical environment in which the service is delivered, and the behaviour of service personnel all play a crucial role in consumer satisfaction and the success of the service.