Effective written communication with clear objectives, audience, and format understanding.

Recognise the purpose of your writing. Whether it’s describing, comparing, analysing or persuading, the objective determines the structure, tone, and the language used.
Tailor your writing to meet the set objectives. Every piece of writing has a goal; understand this goal and make sure your content is working towards it.
Use concrete examples to support your points. Specific examples can effectively illustrate your points and meet your writing objective.

Understand the needs and expectations of your target audience. Adapting your writing to the level of understanding and interest of your viewers can make your work more effective.
Use the appropriate level of formality. The way you address your audience should match their status and the context at hand.
Choose the right vocabulary and sentence structure. Adjusting your language to suit your audience helps convey your message more effectively.

Adapt to various writing formats. Different types of writing (reports, essays, reviews) have different formats and expectations. Understanding these can enhance your writing skills.
Organise your ideas logically. The clear organisation of thoughts aids in making your writing easy to understand and enhances its effectiveness.
Achieve the balance between the introduction, body, and conclusion. The flow of your writing depends upon how well these parts are interlinked and balanced.
Use linking words and transitional phrases to maintain coherence and guide your reader through your text.

Aim to be clear and concise. In written communication, less is more. Avoid unnecessary jargon and complex sentences.
Check for accuracy. Ensure your writing is free from spelling, grammar and punctuation errors.
Practice to express rather than impress. Your work should clearly reflect your thoughts, rather than just displaying your vocabulary skills.
Use active voice instead of passive where possible. Language written in an active voice is generally more direct and vigorous.
Employ proofreading and editing as part of your composition process. This helps eliminate errors, and ensures you’re conveying precisely what you wish to say.