Concept Development and Visualization

Concept Development

Concept development involves creating a detailed description or representation of a new product idea. It includes its unique selling points, functions and features, and user benefits.
A clear understanding of the design brief and the target user requirements is key to successful concept development. Know who your user is, what their needs are, and how your concept can meet those needs.
Various creative thinking techniques can be used to generate and elaborate on design concepts. Brainstorming, morphological analysis and mind mapping are some common methods.
Consider the sustainability of your concept. Are the materials renewable? Can the product be recycled or reused? Might the product reduce waste or resource use?
Feasibility analysis is important at this stage to assess whether the concept is viable from a practical, economic and technological standpoint.

Sketching is an essential skill for visualising a concept. Use perspective and shading to show form, textures and materials, and use colour to help demonstrate aspects of the design.
CAD (Computer Aided Design) tools offer a way to visualise and explore designs in 3D. They allow you to modify, analyse, and optimise your design more quickly.
Physical modelling is another important tool. This can range from simple card models to 3D printed prototypes.
Utilise mood boards to express emotions, atmosphere, or visualising a particular style or theme associated with your concept.
Process of Iterative drawing is beneficial where initial ideas are refined and reworked many times based on feedback and testing.
Present your concept using a variety of visual communication methods. These might include annotated sketches, diagrams, exploded views, storyboarding or mock-ups.