Role of Fashion Media and Technology

Fashion media plays an instrumental role in shaping and promoting new fashion trends. A trend may be considered stylish and desired only if it’s widely presented and promoted in the media.
The way media portrays fashion greatly affects public perception and acceptance. Through strategic promotion, media can influence fashion trends and the industry’s direction.
Media platforms, including magazines, news outlets, fashion blogs, and social media, play a vital role in showcasing the latest fashion collections, detailing trend forecasts, and broadcasting industry news.
Celebrities and influencers, prominently highlighted in the media, often popularise trends through their style choices and endorsement deals.
Runway shows and fashion weeks, heavily covered by media, can act as a launchpad for new designs and trends.
Fashion journalism involves critical analysis and commentary on current and emerging trends, contributing significantly to trendsetting.

Technology has created monumental shifts in the fashion industry, contributing to the birth, spread, and evolution of fashion trends.
Digitalization has transformed shopping behaviour, with e-commerce becoming a key aspect of the consumer experience.
Technologies like 3D Printing and Biofabrication enhance the industry’s capabilities by introducing new ways to create materials and designs; these influence contemporary style and upcoming trends.
Artificial Intelligence (AI) and machine learning are used to predict future trends by analysing past and present data, making the previously intuitive process of trend prediction more precise and data-driven.
Virtual reality (VR) and Augmented Reality (AR) are increasingly being used in the fashion sphere. They are changing the way consumers ‘try on’ and visualise garments, influencing purchase decisions and raising the possibility for new trends in online shopping.
Sustainable technologies like recycling tech and clean energy production are shaping the emerging trend of eco-friendly, sustainable fashion.

Evaluation of various fashion media platforms can enhance understanding of fashion trends and how they are influenced by media. Periodicals like Vogue, Harper’s Bazaar, or online platforms like The Business of Fashion, are great resources.
Familiarity with popular blogs and influencers and analyzing their style can yield a greater understanding of prominent fashion trends and influencers’ role in their popularisation.
Actively observing runway shows and fashion weeks through media coverage can help identify emerging fashion and textile trends.
Practical knowledge of technologies commonly used in the industry, like 3D printing, AI, VR, and AR, would help in predicting and analysing fashion trends.
Researching emerging advancements in sustainable tech and their applications in fashion will foster an understanding of sustainability as a major trend.
In one’s design practice, keenly observe and incorporate the influence of media and technology, designing with an eye for existing trends while also considering future tech-driven possibilities.