Design techniques, methods, and strategies

Design techniques, methods, and strategies

Design Techniques

  • Sketching: The fundamental method for visualising ideas. Sketching provides a quick, simple way to explore different interfaces, layouts, and sequences.

  • Wireframes: These are the basic visual guide to the layout of a website or an app. They help to organise and structure the content and features on a page.

  • Mood Boards: Collections of images, colours, fonts, and other design elements that can be used to convey a general sense of what a design should look like.

  • Storyboarding: This technique involves creating a sequence of drawings to visually predict and explore a user’s interaction with a product or service.

Design Methods

  • Brainstorming: A group creativity technique designed to generate a large number of ideas for the solution to a problem.

  • User Persona: This is a representation of a user’s behaviours, characteristics, motivations, needs and goals.

  • Prototyping: The creation of full-scale and fully functional versions of the proposed design to test its feasibility, suitability and functionality.

  • User Journey Maps: These diagram or narrative descriptions that illustrate the sequence of events a user goes through while interacting with a product or service.

Design Strategies

  • User-Centered Design (UCD): This approach involves gathering a deep understanding of the target users’ needs and expectations and then designing solutions that meet these needs.

  • Iterative Design: This involves a cycle of prototyping, testing, analysing, refining, till the design meets the desired functionality and usability.

  • Participatory Design: This strategy involves users in the design process to ensure the result meets their needs and is usable.

  • Systems Design: A strategic approach to design where the designer considers the product, the user, and the wider system it exists in, which often include other people, technologies and organisations.