Marketing and promotion strategies

Understanding Marketing and Promotion Strategies

Marketing and promotion strategies are methods used to push or advertise the company service and the roles available.
These strategies are essential in recruitment to attract the best talent and clients.
Proper marketing and promotion also helps convey the company brand and culture.

Inbound Marketing

This strategy attracts candidates by creating valuable content and experiences tailored to them.
Inbound marketing strategies could involve creating compelling job descriptions that attractively portray the job and company culture.
More passive candidates can be attracted via content marketing such as publishing recruiting articles, blogs, or newsletters to provide valuable insights and establish your company as a thought leader.

Outbound Marketing

This approach involves reaching out to potential candidates or clients through initiatives such as marketing emails, cold calls, or attending job fairs.
It’s a more direct and traditional way of marketing your services and roles.
However, it might require more resources and might not always yield the best results as it could be seen as intrusive.

Social media is a powerful tool for promoting job opportunities and reaching out to a wide range of candidates.
Platforms like LinkedIn, Facebook, and Twitter can be used to share job vacancies and company updates.
It’s also a great way to network and build connections with potential candidates and clients.

Employer Branding

Employer branding is about marketing your company as an attractive workplace.
It could involve showcasing your company culture, work-life balance, career development opportunities, and benefits through various mediums both online and offline.
Strong employer branding can attract more quality candidates and even make candidates more inclined to accept job offers.

Referral Programmes

Referral programmes are a type of promotion strategy whereby existing employees refer potential candidates.
This strategy is often effective as employees tend to refer candidates who they feel would fit well in the company.
It also saves time and resources spent on sourcing and screening candidates.

Pay-Per-Click (PPC) Advertising

PPC advertising is a type of digital marketing where companies pay a fee each time one of their job ads is clicked.
It’s a way of buying visits to your site or job posting, rather than attempting to earn those visits organically.
While it can be costly, it might be effective if the job ad is compelling and targets the right audience.

SEO for Job Listings

Applying Search Engine Optimization (SEO) techniques to job listings can help attract more candidates by making the listings more visible online.
This may include incorporating relevant keywords and phrases into job titles and descriptions, as well as maintaining up-to-date, relevant content on your recruitment site.
Local SEO tactics can also be implemented if the job requires candidates from a specific area.