Investigation and Analysis of Product

Investigation and Analysis of Product

Understanding Product Investigation and Analysis

  • Understand the client’s needs and market conditions: Comprehensive product investigation begins with understanding the requirements of the client and the market conditions. The objective should be to enrich the user’s experience and meet their needs effectively.

  • Prioritise the product’s features: Identify and prioritise the essential features of the product. This can be done through methods like Function Analysis, which enables you to understand the ways a product satisfies a customer’s needs.

  • Investigate competitor products: Analyse similar products available in the market, taking note of their features, costs, and customer reviews. This will give you a better understanding of what already exists and how you can improve upon it.

  • Technical Feasibility: Investigate the technical feasibility of creating the product. This includes understanding the skills required, the technology available, and the resources needed.

  • Economic Feasibility: Besides being technically viable, the product should also be economically feasible. This requires a detailed cost analysis, including expected revenue, manufacturing cost, and delivery cost.

How to Conduct Product Analysis

  • Analyse the design: Carefully analyse the design of the product in regard to its function, aesthetics, ergonomics, materials used, manufacturing processes, and durability.

  • Test the product: Key to product analysis is testing. This should be done to understand the product’s performance under various conditions and circumstances. The product should be evaluated against defined criteria.

  • Product Benchmarking: Benchmarking is a way of comparing your product with that of your competitors’. This allows you to find gaps in the product and make necessary improvements.

  • Feedback from Stakeholders: Feedback from stakeholders such as customers, suppliers, and team members is crucial for product improvement. This should be done frequently and at every important product development stage.

Important Considerations for Product Investigation and Analysis

  • Ethical Considerations: While investigating and analysing the product, ethical and sustainability considerations should always be kept in mind. The product should be developed in a manner that adheres to environmental norms and regulations.

  • Safety and Regulatory Compliance: The product should also comply with all safety regulations and norms. Regular tests should be conducted to ensure that the product is safe for the user.

  • User-centric Approach: The investigation and analysis of the product should be done keeping the end-user in mind. The product should not just serve its purpose but also create a delightful experience for the user.

Retaining all these points will help in the effective investigation and analysis of products. Remember, a comprehensive and detailed study at this stage can help in creating a successful and well-received product.