Different marketing methods

Traditional Marketing Methods

Print Advertising: This involves distributing printed materials such as brochures, flyers and newspaper ads to potential customers. These are typically used to promote special offers, new services or events.
Broadcast Advertising: This is when a business advertises on TV or radio. The segments can reach a wide audience, but may be expensive to produce and air.
Outdoor Advertising: This includes billboards, bus shelter posters and signage. These are a visual and engaging way to capture the attention of passing potential guests.
Direct Mail: This method involves sending promotional material directly to prospective customers via the post. This could include newsletters, discount coupons or invitations to special events.
Telemarketing: This involves direct telephone contact with potential customers. Businesses can reach out to consumers to book reservations, promote special offers or gather feedback.

Website Promotion: The company’s website serves as an online brochure where customers can access information about the services and amenities offered. Search Engine Optimisation (SEO) can help improve a website’s visibility on search engines.
Social Media Marketing: Platforms like Facebook, Instagram and Twitter allow businesses to reach a large audience quickly. They can share photos, videos and updates, as well as interact directly with customers.
Email Marketing: Email newsletters or promotions can help keep customers updated about new services, discounts or events. Businesses can personalise content and track responses for better future promotions.
Content Marketing: Blogs, videos, podcasts and other content can be used to tell the business’s story, showcase its services and engage with customers. This helps create a personal connection and builds trust.
Pay-per-click Advertising (PPC): Businesses can pay for their ad to appear on search engine results pages (SERPs) or social media feeds when someone searches for keywords related to their services.

Hosting Events: Hosting special events at the hospitality venue attracts potential customers and gives them a chance to experience the services first-hand.
Participating in Tradeshows: Businesses can showcase their services in front of a target audience in the industry, network with potential partners and learn about market trends.
Sponsorships: Sponsoring events or teams can raise the profile of the hospitality business among a wider audience.
Sampling: Offering free samples of food or beverages, or room viewings for potential customers, can help convince them to book a service.
Community Involvement: Participating in community events or charities shows commitment to the local area and can create positive associations with the brand.