Idea generation

Idea Generation

Understanding Your Audience

Identify the intended viewers of your moving image.
Understand the audience’s preferences, interests, and expectations.
Develop a clear picture or persona of your audience.

Brainstorming Sessions

Use mind-maps or brainstorming to come up with several initial ideas.
Involve others for a diverse range of perspectives.
Look beyond conventional ideas and let your creativity flow.

Researching Themes

Look at current trends and themes within the moving image art industry.
Research similar works for inspiration and study their styles.
Understand the contextual factors influencing your theme.

Shortlist a few strong ideas from your brainstorm session.
Evaluate these ideas against your audience understanding, theme research and the desired impact of your work.
Refine and improve the shortlisted ideas based on your analysis.

Final Selection

Select the idea that best aligns with the initial goal, audience needs, and your creative vision.
Ensure your idea is feasible regarding your skills, resources, and timelines.
Formulate a clear, concise concept statement to guide further production activities.

Bear in mind, generating a strong and impactful idea is crucial as it sets the foundation for your overall coursework. It requires time, creativity, and in-depth understanding of both, your audience and the moving image art industry.