Prosocial Behaviour

Prosocial Behaviour

• Prosocial behaviour is defined as any action that benefits others or promotes positive social interaction.
• Actions may include helping, sharing, comforting, cooperating, and showing empathy.
• Psychologists might segment these behaviours into different types such as altruistic acts (helping without expecting anything in return) and strategic prosocial behaviours (helping in order to receive a benefit in the future).
• Human beings are often naturally prosocial due to inherent social and cooperative nature. However, this behaviour can be further fostered or suppressed through socialisation.
• Cultures can vary significantly in prosocial norms. Some emphasise group harmony and social responsibility, while others highly value individual success and motivation.
• Environmental factors can influence prosocial behaviour too. For instance, being in a positive environment that encourages mutual help typically promotes prosocial behaviour.
• Biological factors can also play a role. Our cognitive ability to understand others’ feelings (empathy) and wellbeing (compassion) are key drivers for prosocial behaviour.
• Age plays a part as well. Prosocial behaviour typically increases with age; however, it can spike during adolescence due to peer influence.
• Research on prosocial behaviour often relies on observational methods, self-reports, and experimental designs. It is a multidimensional concept studied from perspectives including but not limited to social psychology, developmental psychology, and behavioural economics.
• Understanding prosocial behaviour is crucial because it fosters social cohesion and cooperation.
• Finally, having awareness of prosocial behaviour can help individuals adjust their own actions, contributing to greater social harmony and personal satisfaction.