Networking and promotion techniques

Building relationships: Initiating contact with industry professionals, creating personal connections and maintaining professional relationships.
Attending events: Going to industry events, functions, parties and performances can provide opportunities to connect with professionals in the sector.
Online Networking: Utilizing social media platforms such as LinkedIn, Twitter and Instagram to engage with industry professionals and publicize work.
Volunteering in the Industry: By offering services for free in the initial stages, relationships can be built with key industry professionals. This also provides practical experience.
Joining relevant Associations: Being part of industry associations can offer networking opportunities as well as access to resources and information.

Creating a Brand: Artists need to develop a strong personal brand that is recognizable and unique, helping them stand out in the crowded market.
Social Media Marketing: Posting regular content and engaging with followers on social media to build an audience and attract attention from industry professionals.
Portfolio Development: Keeping an up-to-date portfolio of work, showcasing a range of skills and abilities, to show to potential employers or clients.
Press Releases: Publicising notable achievements or upcoming projects can help attract media attention and raise profile.
Working with a Publicist or Agent: They can provide access to industry connections and help negotiate contracts and deals.
Word of Mouth: Receiving recommendations from satisfied clients or audience members can be a powerful promotion tool.

Expanding Opportunities: Making connections and publicizing work can lead to more auditions, job offers, and career opportunities.
Increasing Visibility: Effective promotion helps to increase an artist’s visibility in the sector and marks them out as a talent to watch.
Learning from Others: Networking is a two-way street - not only can the artist promote their work, but they can also learn from the successes and challenges of others.
Showcasing Talent: An artist is not just the roles they have already played - they are the potential they have for future roles. Promotion enables artists to demonstrate this potential to key industry insiders.
Personal Development: Networking and promoting oneself effectively are key skills in their own right, which can boost confidence and help an artist understand how to navigate the industry.