Responding to a brief or client's needs

Responding to a brief or client’s needs

Understanding the Brief

  • True Comprehension: Fully grasp what the commissioning brief or client’s needs are asking for. This includes understanding the scope, deadlines, target audience, style, themes, and key deliverables.
  • Clarify Doubts: If any aspect of the brief is ambiguous or unclear, do not hesitate to seek clarification. Remember that assumptions can lead to misunderstandings.
  • Critical Analysis: Review the brief critically and ensure that it aligns with your abilities and resources. Be realistic about what you can deliver within the given timeframe.

Applying Skills and Creativity

  • Matching Skills: Identify where your specific skills, interests or specialties match with the requirements of the brief. Show how you can provide unique value to the project.
  • Creativity: Utilise your creative thinking to brainstorm innovative ways to fulfill the brief. Remember, commissioners often look for fresh and original ideas.
  • Evaluation: Regularly evaluate your ideas against the brief and the client’s needs, to ensure you are always on track.

Proposal Development

  • Outline Proposal: Begin by outlining a proposal that demonstrates how you intend to meet the brief requirements and client’s needs.
  • Concept Development: Develop your concept in a clear, organised manner, making sure it aligns with the brief. Keep your target audience in mind at all times.
  • Detailed Planning: Include detailed planning on elements like timeline, resources, budget, potential risks and mitigation measures. This shows your commissioners that you have thoroughly thought through your proposal.

Communication and Presentation

  • Clear Communication: Communicate your ideas in a clear, concise manner. Use visuals where appropriate to enhance understanding.
  • Confidence and Enthusiasm: Show confidence and enthusiasm when presenting your proposal. This conveys your capacity to take on the project and your passion for it.
  • Address Feedback: Be ready to address feedback or further questions from your commissioners in a constructive and professional manner. Remember, feedback is an opportunity to refine and improve your proposal.