With your first few words, you must captivate your reader’s interest or pique their curiosity. Pose the threat of issue and highlight why it is of the utmost importance that all pay attention.
- Address the reader/audience
- Why do you have the authority to be speaking?
- What is the extent of the issue today in comparison to the past?
- How will this issue impact the future?
- What and who affected by this issue?
Body of Ideas
Identify for key reasons to support your purpose of writing. Aim to identify and present original opinions and arguments. Dig deeper so that you are not just addressing surface-level ideas. Have conviction in your beliefs by either presenting the positives or negatives in response to the issue. To mention opposing points of view, introduce them as an attitude or feeling stated by others. Then, convincingly dispel such ideas with clear reasoning.
- Facts and Statistics
- Rhetorical Devices
- Figurative Language; Similes and Metaphors
- Anecdote; Real or Imagined
- Rule of Three
You need to make sure that you have achieved your intended purpose. Gather you key ideas and reiterate why this issue is of the utmost importance to the reader or listener. Strong conclusions will motivate reactions and stir emotions. What is memorable about your discourse?
- Synthesise points that have been raised
- Outline what action you expect from your reader/audience
- Appropriate sign off
- What power should your first few words have?
- Your answer should include: Captivate / Interest / Curiosity
- What should you present in the middle of your discourse?
- Your answer should include: Opinions / Ideas / Arguments
- What power do strong conclusions have?
- Your answer should include: Motivate / Stir / Emotions / Memorable / Purpose