Purpose

Understanding Purpose

  • The purpose of a product is the primary reason for its existence – why it has been designed and manufactured.
  • Designers must arrive at a clear understanding of a product’s purpose before embarking on the design process.
  • The purpose will guide the decision-making throughout the whole design and development process, influencing material choice, manufacturing processes, and aesthetic considerations.
  • A product’s purpose affects factors including its durability, functionality, aesthetics, and ergonomics.
  • Designs should have a defined purpose to avoid redundancy, increase market relevance and promote customer satisfaction.

Defining Purpose

  • The purpose of a product is often determined by the needs of the intended user, or the problem it aims to solve.
  • The intended environment, whether indoor, outdoor, professional, or personal, can also significantly influence the product’s purpose.
  • Factors such as market trends, technological developments, and societal needs often shape the purpose of a product.
  • A product with a clearly defined purpose is more likely to be successful within its target market segment.

Designing with Purpose in Mind

  • Constructive analysis and application of user feedback, market research, and technological developments can help to clarify a product’s purpose during the design process.
  • Prototyping and testing are crucial to validate that the design adequately serves its intended purpose.
  • A balanced mix of aesthetics and functionality based on the defined purpose can contribute considerably to the product’s acceptance among its intended users.
  • Constant iterations and improvements in the design help get closer to achieving the predefined purpose.

Understanding Purpose in Context

  • Contextual factors including social, technological, environmental, economical and political (STEEP) factors can greatly influence a product’s purpose.
  • A product’s purpose must be responsive to the changing context, adapting to evolving user needs, market dynamics and societal changes.
  • Understanding STEEP factors helps ensure that there is a market for the product, increasing its chances of commercial success.