Investigating the impact of culture and society on sport and active leisure

Culture and Sport

Culture refers to a group or society’s shared attitudes, values, goals, and practices. It influences our views, lifestyle, including our involvement and perception of sport and active leisure.
The role of sport in a culture can vary considerably. In some societies, for example, it is highly valued and central to everyday life; in others, it may be less prominent or viewed differently.
Many societies celebrate sporting success as a source of national pride, and this can add to the perceived importance of sport within that culture.
Conversely, some culture-related factors such as traditional gender roles or religious beliefs may limit or restrict participation in certain sports or activities.

Society’s Influence on Sport

Society’s norms, values, and expectations can exert significant influence on sports and active leisure, shaping how they’re practiced and played, and by whom.
For instance, social class often plays a role in sports access and participation: the costs related with certain sports can limit their accessibility for lower-income individuals or groups.
Gender has historically played a large role in sport, whether limiting participation or creating stereotypes about which sports are “appropriate” for men or women. Changing societal attitudes, however, are helping to challenge these constraints.
Likewise, differing societal attitudes towards disability can additionally impact participation and inclusivity in sport. Encouragingly, many societies actively promote and foster inclusive sporting environments today.

Cultural Diversity and Inclusivity in Sport

Culturally diverse societies often show this diversity in their portfolio of sports and active leisure activities.
Culturally specific sports (like Gaelic football in Ireland or sumo wrestling in Japan) may become integral part of the broader sporting culture, promoting cultural diversity.
Sport and active leisure has the potential to bring together individuals of all backgrounds, fostering cultural understanding and inclusivity.

Impact of Society and Culture on Sport Industries

The sport and active leisure industry must navigate the influences of society and culture to remain relevant and engaging.
This involves recognising and accommodating a variety of societal expectations and cultural norms, and promoting diversity and inclusivity within all levels of sport, from grass-roots participation to elite performance.
Successful sport and active leisure providers will be those that recognise and respond to the evolving values and needs of their societies, ensuring they deliver services and opportunities which are in tune with their cultural context.