Principles of design (balance, proportion, scale, rhythm, harmony, contrast)

Principles of design (balance, proportion, scale, rhythm, harmony, contrast)

Principles of Design

Balance

  • Balance is the sense of equilibrium in a floral design, achieved when elements are effectively arranged.
  • There are two main types: symmetrical balance, where elements on both sides of a central axis are mirrored; and asymmetrical balance, in which differing elements balance each other out across an axis.
  • Balance can be manipulated to suit the design’s purpose and desired effect.

Proportion

  • Proportion refers to the size relationship of one part to another or to the whole.
  • Consider the size of the flowers in relation to the vase, or the breadth of an arrangement relative to its height.
  • Skilled use of proportion can make a design feel cohesive and harmonious.

Scale

  • Scale considers the overall size of the floral composition in relation to its surroundings.
  • The design must fit and complement its space; for example, a small arrangement may be swallowed in a large room, while an oversized display may overwhelm a small area.
  • Effective use of scale ensures your design fits and enhances its intended environment.

Rhythm

  • Rhythm in floral design is concerned with creating visual movement to guide viewers through and around the arrangement.
  • This can be achieved through strategic repetition of colour, shape, and texture, or through placement of elements to direct the eye.
  • Strong rhythm creates a sense of dynamism and flow within the arrangement.

Harmony

  • Harmony involves the successful blending of all visual elements in a design.
  • It’s achieved through consistent use of style, colour, texture, shape and size across all components of the design.
  • Harmony delivers a sense of unity and tranquillity, making floral arrangements visually pleasing.

Contrast

  • Contrast as a design principle involves using opposing elements to heighten visual interest.
  • This could be achieved through juxtaposing different colours, textures, sizes, or forms.
  • When used skillfully, contrast adds depth and excitement to the design, ensuring it catches the eye.

In all designs, there should be a thoughtful interplay of these principles. The aim is to create a balanced, proportionate design with a sense of rhythm and harmony, using contrasting elements to add interest and depth.