Strategies to improve participation in sport and physical activity

Strategies to increase participation in sport and physical activity are diverse, ranging from government initiatives to local community projects.
There are three broad categories for these tactics: individual strategies, community strategies and societal strategies.

Behaviour change techniques often form individual strategies, for instance setting goals or receiving tailored feedback.
Self-efficacy and confidence building are key areas of focus in individual strategies.
Programmes may also aim to develop or improve the potential participant’s skills and knowledge related to sport or physical activity.
Motivation can be increased through rewards and incentives, such as achievements and public recognition.

At the community level, organisers might establish sports clubs or active spaces to create an environment that encourages sport and physical activity.
Community strategies may focus on creating facilities that cater to a wide range of sports and physical abilities.
Inclusive sport programmes, aimed at removing the barriers to participation, can be established in community settings.
Organising community-wide events or sports days can foster a culture of participation.

Societal level strategies might involve public policy changes - like creating more pedestrian-friendly urban design or introducing more physical activity into school curriculums.
Promotional campaigns, such as Sport England’s ‘This Girl Can’ campaign, aim at increasing awareness about the importance of sport and physical activity and challenging stereotypes and barriers.
Improving accessibility to sports facilities for minority groups, older individuals, people with disabilities, or people from lower socioeconomic backgrounds is vital at a societal level.
There is also a place for partnerships between sporting bodies, educational institutions, health organisations and government departments to create broader efforts at promoting physical activity.

Keeping people engaged in sport and physical activity over time is crucial.
Follow-up support, such as regular check-ins and ongoing encouragement, can help maintain participation.
Providing opportunities for progression and regular new challenges is important to keep participants interested.
Creating a social environment, where individuals feel accepted and part of a community, can significantly support sustained participation.