Blog: Form

Blog: Form

Purpose and Overall Structure

  • A blog is an online platform for individuals or groups to express their thoughts and experiences on various topics.
  • It is structured in an informal and conversational tone to directly engage with its audience.
  • Generally, blogs are composed of a catchy title, introduction, main body, and conclusion with sub-headings to break up the text.


  • The title should be engaging and precise, providing a glimpse into the subject matter of the blog.
  • It is the first thing a reader will see and hence, should be catchy enough to prompt the reader to explore further.


  • The introduction sets the stage, providing information about the blog’s topic and purpose.
  • It should be crafted to grab the reader’s attention, stimulate interest, and encourage them to read the rest of the article.

Main Body

  • The main body of the blog post is where the majority of information is presented and discussed.
  • It should be divided into clear subsections each focusing on a specific point or aspect of the topic.
  • It often includes personal experiences, factual information, and links to relevant sources or websites.

Images and Multimedia

  • Blogs often incorporate images and multimedia such as videos, infographics, or embedded social media posts to break up the text and enhance the reader’s understanding.
  • Visual elements should be relevant to the content and should be used to supplement the written content, rather than dilute or distract from it.


  • The blog should conclude by summarising the main points discussed.
  • The conclusion should also invite interaction from readers, possibly in the form of comments or shares, provoking thought or proposing next steps for readers to consider.
  • It’s often useful to ask a question or provide a call-to-action, leading readers to participate in discussion or make them feel more engaged with the post.

General Tips

  • The blog should maintain an authentic and confident voice which engages and connects with the reader.
  • The tone can be casual or formal based on the intended audience and the nature of the topic.
  • Blogs usually use a conversational style of writing, often using first person point of view.
  • It’s important to provide reliable information if using statistics or data.
  • Use shorter paragraphs and bullet points for clarity and easy readability.
  • Always proofread before publishing to check for grammatical errors and improve readability.