Blog: Form

Purpose and Overall Structure

A blog is an online platform for individuals or groups to express their thoughts and experiences on various topics.
It is structured in an informal and conversational tone to directly engage with its audience.
Generally, blogs are composed of a catchy title, introduction, main body, and conclusion with sub-headings to break up the text.

Title

The title should be engaging and precise, providing a glimpse into the subject matter of the blog.
It is the first thing a reader will see and hence, should be catchy enough to prompt the reader to explore further.

Introduction

The introduction sets the stage, providing information about the blog’s topic and purpose.
It should be crafted to grab the reader’s attention, stimulate interest, and encourage them to read the rest of the article.

Main Body

The main body of the blog post is where the majority of information is presented and discussed.
It should be divided into clear subsections each focusing on a specific point or aspect of the topic.
It often includes personal experiences, factual information, and links to relevant sources or websites.

Images and Multimedia

Blogs often incorporate images and multimedia such as videos, infographics, or embedded social media posts to break up the text and enhance the reader’s understanding.
Visual elements should be relevant to the content and should be used to supplement the written content, rather than dilute or distract from it.

Conclusion

The blog should conclude by summarising the main points discussed.
The conclusion should also invite interaction from readers, possibly in the form of comments or shares, provoking thought or proposing next steps for readers to consider.
It’s often useful to ask a question or provide a call-to-action, leading readers to participate in discussion or make them feel more engaged with the post.

General Tips

The blog should maintain an authentic and confident voice which engages and connects with the reader.
The tone can be casual or formal based on the intended audience and the nature of the topic.
Blogs usually use a conversational style of writing, often using first person point of view.
It’s important to provide reliable information if using statistics or data.
Use shorter paragraphs and bullet points for clarity and easy readability.
Always proofread before publishing to check for grammatical errors and improve readability.