Travel Writing: Audience

Travel Writing: Audience

General Audience

  • In travel writing, the audience often consists of those who are interested in traveling, exploration, or learning about different cultures, traditions, and landmarks.
  • Depending on the publication or platform, your audience could be novice travellers, seasoned globetrotters, luxury travellers, budget backpackers, or any specific group.
  • Knowing your audience’s background, travel preferences, and knowledge level helps to define the tone, style, content focus, and depth of information in your writing.

Reading for Leisure

  • A portion of the audience for travel writing espouses reading for leisure, fascinated by the descriptive, vibrant language, and engaging storytelling techniques often used.
  • These readers appreciate evocative descriptions, incorporating sensory language that allows them to imagine the experience first-hand.
  • It’s important to create a distinctive narrative voice and contain elements of surprise, humour, or suspense to enhance reader engagement and enjoyment.

Potential Travellers

  • Certain readers may be planning to visit the place you’re writing about, seeking travel advice and insights to inform their trip.
  • These readers need practical information - for instance, recommended sights, local customs, suitable accommodation, transport options, and perhaps safety advice.
  • A balance of objective factual information (such as weather, cost, location details) combined with subjective personal experiences and opinions (dining experiences, anecdotes, impressions) caters to these readers.

Advocacy and Awareness

  • An element of travel writing caters to readers who are drawn to issues around sustainable tourism, cultural preservation, and eco-friendly travel.
  • These readers value writing that highlights these aspects and demonstrates informed, responsible travel practices.
  • Writers need to concentrate on conveying information about social, cultural, and environmental conditions, promoting understanding, appreciation, and responsible behaviour amongst readers.


  • Effective travel writing should also captivate readers who are not specifically planning a trip, persuading them to consider the destination as a potential future travel choice.
  • This requires the writer to emphasise the unique, desirable features of the place in an appealing manner using persuasive techniques.
  • Evoke an emotional response in the reader, create a sense of wanderlust, and subtly invite them to experience the destination themselves.