Leaflets: Form

Form of Leaflets

Layout and Organization

Leaflets typically have a bi-fold or tri-fold layout, meaning they are folded into two or three panels.
Information is organised into these panels, so it’s crucial to plan the sequence and placement of your information and images.
Generally, the front cover introduces the topic and engages the reader, the inside panels provide detail, and the back panel offers contact information or a conclusion.

Images and Graphics

Leaflets often include a variety of visuals like photos, diagrams, maps, or graphs to make them visually appealing and engaging.
Furthermore, visuals can present information in an effective and concise way, saving space for more detailed text.
Always remember to add image captions or small descriptions to explain the graphics.

Text Features

The headline on the front panel should draw attention and immediately indicate the leaflet’s subject or purpose.
Body text should be succinct but informative, explaining the subject or promoting the product, idea or service.
Using headings and subheadings throughout the leaflet helps organise information and guide the reader.
For a professional look and easy readability, maintain consistent font styles and sizes for comparable elements like headings, body text, and captions.

Practical Components

Leaflets often include practical elements like contact sections or reply forms for readers to interact or make enquiries.
Additionally, they may include directions or maps, especially for event leaflets, or coupons in advertising leaflets.
Ensure such practical components are easy to use and understand, as they directly serve the leaflet’s purpose.

Colour and Design

The choice of colours and design elements should align with your leaflet’s purpose and target audience; bright colours may attract young readers, while neutral tones may appeal more to professionals.
Effective design is crucial to making your text and images stand out, to lead the reader’s eye, and to overall make the leaflet appealing.
Be consistent with your colour schemes, typography and design styles to maintain professionalism and clarity.

Remember, an efficiently designed leaflet with a clear form communicates information more effectively and sets a positive and professional impression.