Leaflets: Purpose

Overview

Leaflets are short pieces of printed information, often folded into a convenient size.
They are used to inform, persuade, educate or advertise a product, service or idea.

Informative Purpose

Leaflets can provide a summary of important information such as instructions, guidance, or details about an event.
They are often designed to be picked up and read quickly, so details are kept brief and to-the-point.
Information leaflets may include diagrams, timelines, maps or other visuals to aid understanding.

Persuasive Purpose

Leaflets are commonly used as a tool for advertisements or campaigns.
The purpose can be to persuade the reader to buy a product, attend an event, or support a cause.
Persuasive leaflets will often include enticing images, catchy slogans, and key selling points.

Educational Purpose

Leaflets can be used to educate a reader about a certain issue or topic, such as health advice or historical events.
They will contain factual information presented in a clear, easy-to-understand manner.
Educational leaflets may include pie charts, bar graphs or other visuals to represent data.

General Tips

Whatever the purpose, a good leaflet is clear, concise, and attention-grabbing.
The design and content should be tailored to the target audience for maximum effectiveness.
Always include key information like contact details, prices or event times where appropriate.
Higher quality images and paper will give a professional impression and can make your leaflet more appealing.
Use bullet points, headings, and subheadings to break up text and improve readability.