Leaflets: Purpose

Leaflets: Purpose


  • Leaflets are short pieces of printed information, often folded into a convenient size.
  • They are used to inform, persuade, educate or advertise a product, service or idea.

Informative Purpose

  • Leaflets can provide a summary of important information such as instructions, guidance, or details about an event.
  • They are often designed to be picked up and read quickly, so details are kept brief and to-the-point.
  • Information leaflets may include diagrams, timelines, maps or other visuals to aid understanding.

Persuasive Purpose

  • Leaflets are commonly used as a tool for advertisements or campaigns.
  • The purpose can be to persuade the reader to buy a product, attend an event, or support a cause.
  • Persuasive leaflets will often include enticing images, catchy slogans, and key selling points.

Educational Purpose

  • Leaflets can be used to educate a reader about a certain issue or topic, such as health advice or historical events.
  • They will contain factual information presented in a clear, easy-to-understand manner.
  • Educational leaflets may include pie charts, bar graphs or other visuals to represent data.

General Tips

  • Whatever the purpose, a good leaflet is clear, concise, and attention-grabbing.
  • The design and content should be tailored to the target audience for maximum effectiveness.
  • Always include key information like contact details, prices or event times where appropriate.
  • Higher quality images and paper will give a professional impression and can make your leaflet more appealing.
  • Use bullet points, headings, and subheadings to break up text and improve readability.