Writing to Persuade: Form, Tone, Register

Form

Persuasive writing seeks to convince the reader to agree with the writer’s point of view or take a specific action.
The structure typically progresses from establishing a position, building a strong argument, then providing a clear conclusion or call-to-action.
Common forms include speeches, advertisements, opinion pieces, letters, and debates.
This form can incorporate rhetorical devices such as repetition, rhetorical questions, emotive language, and careful use of evidence.

Tone

The tone can vary widely based on the intended audience and purpose, ranging from passionate and forceful to calm and rational.
The language should be engaging and confident, portraying the writer’s perspective as the superior option.
Use of powerful and emotive vocabulary can impact the reader’s feelings, making them more likely to be persuaded.
The tone should remain respectful - hostile or aggressive tactics can turn the reader against the argument.

Register

Semi-to-formal register is usually adopted in persuasive writing, balancing between the credibility of the writer and connection with the audience.
Use of varied sentence structures, combining simple, compound and complex sentences, to maintain interest and drive points.
Use of first and second person pronouns (“I”, “we”, “you”) to build a connection with the reader and impose a personal stance.
Although formal language is typically used, occasional informal words or phrases can create a strong emotional appeal.

General Tips

Know your purpose and target audience - your argument and language should be tailored towards them.
Implement the “PEEL” structure (Point, Evidence, Explanation, Link) to each paragraph to present your arguments effectively.
Use figures of speech and rhetorical devices (e.g., simile, metaphor, anecdote) for impact.
Provide solid evidence and logical reasoning for supporting points - any unwarranted claim can weaken your argument.
Keep in mind the persuasive techniques: Logos (logic), Pathos (emotion), and Ethos (credibility/ethics) - a good persuasive piece often contains all three.