Engaging a Reader

Engaging a Reader

Engaging the Reader

Understanding Your Audience

• Tailor your writing to your reader’s interests and knowledge level.
• Be mindful of the tone and style that is most likely to engage your particular audience.
• Consider what your reader is likely to respect and respond to in terms of persuasive techniques, language choices, and arguments.

Crafting an Intriguing Introduction

• Develop an opening sentence that immediately captures your reader’s attention.
• Use a hook such as a question, anecdote, vivid description or startling fact to draw them in.
• Have a clear thesis statement in your introduction to give your reader insight into your main argument or point of view.

Using Persuasive Techniques

• Include rhetorical questions designed to make your reader engage actively with your argument.
• Experiment with inclusive language to make your reader feel involved with your text.
• Incorporate anecdotes or personal experiences to make your argument feel more relatable or authentic.

Building Emotional Engagement

• Evoke emotional responses through your choice of language and imagery.
• Use descriptive language (known as figurative language) to help your reader visualise what you’re describing, stimulating their imagination and engagement.
• Explore opposing viewpoints but be sure to counter them effectively to keep your reader siding with you.

Ensuring Clear and Cohesive Writing

• Use a clear and logical structure that allows your argument to flow smoothly - this makes reading your work an easier and more enjoyable experience.
• Employ transition sentences at the start of each paragraph to establish connections between your arguments.
• Do not forget to summarise your argument in a compelling closing statement to leave a lasting impression on your reader.