Speech: Purpose
Speech: Purpose
Establishing a Goal
- Every speech should have a well-defined purpose or a goal, laying the groundwork for the entire talk.
- The purpose is frequently linked to the audience’s needs or values.
Informative Speech
- An informative speech aims to educate the audience about a particular topic, present new knowledge, or clarify complex concepts.
- Information should be presented in a clear, organised, and engaging manner.
Persuasive Speech
- A persuasive speech intends to convince listeners, change their attitudes, or encourage action.
- To be persuasive, one must understand and address opposing views, include compelling evidence, and present a well-reasoned argument.
Entertainment Speech
- An entertainment speech aims to captivate the audience and provide enjoyment.
- It often involves storytelling, humour, and originality to create an engaging and memorable experience.
Inspirational Speech
- The inspirational speech motivates listeners to reflect, strive for goals, or make positive changes.
- To inspire, the speaker might use compelling narratives, uplifting language, and enthusiastic delivery.
Structural Consistency
- A speech’s purpose guides its structure, content, and style. Consistency in these aspects results in a more convincing and effective speech.
- Reiterate your speech’s purpose at key points, particularly in the introduction and conclusion, to ensure your message resonates.
Invoking Reaction
- The ultimate goal of any speech is to invoke a reaction or a response from the audience - this could be changing their opinions, encouraging them to take action, reassuring them, or merely providing entertainment or information.
- Gauge your audience’s reaction during the speech, and adjust your delivery accordingly.
Call-to-Action
- Depending on the purpose, a speech often ends with a call-to-action, urging listeners to do, believe, or consider something.
- Make this statement compelling, clear, and relevant to your speech’s purpose and the audience’s needs or values.